Clockwork operates locally on a global scale
Jack GlennFollow on TwitterMonday, November 29, 2021
You know a logistics issue is a big deal when the entire family discusses supply chain bottlenecks at the dinner table.
It’s likely that many families have discussed, say, Los Angeles’ container congestion in depth over the past few weeks, discussing articles they’ve read in an attempt to articulate macroeconomic issues.
Mid-debate, many may have checked their phones’ pizza apps for delivery updates — unbeknownst to them that the answer to the topic at hand is in fact in their hands.
“Today we can track a pizza being delivered to our houses but we struggle to know where our cargo containers are in general,” said Sascha Peyer, co-founder and CRO of Clockwork Logistics Systems.
It’s an interesting thought: Why is it easier to track a $10 pizza than a multimillion dollar shipment? Sure, visibility is beginning to take shape in logistics, but many aspects of shipping are still in the dark, especially concerning ground-level movements compared to maritime.
“Terminals are waking up and realizing that the system is so broken, saying that we may control what’s happening inside our terminal operation as we’ve got some systems in place, but we clearly lack the connectivity to the land side of things, to the trucker community,” Peyer said.
